Program Overview

*the Content Creation program follows the same structure for elementary and secondary school levels, differing in project requirements and and depth of concepts

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This CreationCamp program teaches students the expectations of digital content creation and media literacy. The program does this by bringing in real-world creators (entrepreneurs, Youtubers, bloggers & podcasters) working in the industry to teach students virtually how to ideate, plan, and execute to create digital content. The students are also taught 21st century skills to problem-solve through the projects.

 

The program aims to introduce students to various career pathways that utilize digital content creation and media literacy. The CreationCamp program's pedagogical approach is centered around 21st century skills and global competencies. Students will learn design thinking frameworks, entrepreneurial mindset, growth mindset and many other skills. Students will be brought through the experiential learning framework to build out their very own creations.

 

Content Creation Program Goal

Students will learn:

• What content creation is and its different mediums  

• The stages of writing in order to plan and create various mediums of digital content 

• The oral communication, reading(research), and media literacy skills to create digital content

• How to create through different mediums, including Youtube, blogs, and podcasts, with tips and basics for other media platforms

 

Learning Outcomes

Writing:

Students will be taught brainstorming techniques to generate ideas based on an intended purpose aimed at a specific audience;

• Generate, gather, and organize ideas and information to write for an intended purpose and audience

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Students will work with digital tools to add graphic and stylistic elements to their writing;

• Draft and revise their writing, using a variety of informational, literary, and graphic forms and stylistic elements appropriate for the purpose and audience

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Students will use digital tools and work in small groups to collaboratively proofread and publish their writing;

• Use editing, proofreading, and publishing skills and strategies, and knowledge of language conventions, to correct errors, refine expression, and present their work effectively

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Students will be taken through the editing process and have a chance to apply feedback to their writing before publishing;

• Reflect on and identify their strengths as writers, areas for improvement, and the strategies they found most helpful at different stages in the writing process

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Media Literacy:​

Students will be taught a variety of media texts used in professional content creation such as blogs, videos, podcasts, etc;

• Demonstrate an understanding of a variety of media texts

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Students will be taught how each of these mediums can be used for certain audiences and purposes;

• Identify some media forms and explain how the conventions and techniques associated with them are used to create meaning

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Students will have the opportunity to work with a variety of digital tools to practice using appropriate forms of writing for their intended purpose and audience;

• Create a variety of media texts for different purposes and audiences, using appropriate forms, conventions, and techniques

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Students will work with professional creators to gain feedback on their strengths and areas that need improvement;

• Reflect on and identify their strengths as media interpreters and creators, areas for improvement, and the strategies they found most helpful in understanding and creating media texts

 

Social Emotional Learning:

• Apply, to the best of their ability, a variety of social-emotional learning skills to support their use of content creation and consumption processes and their learning in connection with the expectations in media literacy

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21st Century Skills:

• An understanding of different career paths that use 21st century skills in their roles. A deeper understanding of how the curriculum connects to real world experience

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Global Competencies:

1. critical thinking and problem solving

2. innovation, creativity, and entrepreneurship

3. learning to learn/self-awareness and self-direction

4. collaboration

5. communication

6. global citizenship and sustainability

 

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Program Structure - 5 Sessions: The 5 below lessons are facilitated with students present. These sessions are 50 minutes in length. Students will be introduced to various CreationCamp instructors through the sessions. This is only a template; we customize the structure of the program to each teacher's needs.

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Session 1: Intro to Content Creation, Niches, and Planning

• Overview of digital content creation & discussions about content creation as a tool 

• Introduce students to genres and niches as specific tools for targeting audiences

• Teach students brainstorming techniques to come up with topics for content creation in relation to audiences

• Work through a brainstorming activity as a first step to content creation

• Use content ideas from the brainstorming activity to populate a content calendar

 

Session 2: Intro to Blogging and EduBlogs

• Intro to basic content creation and consumption safety on the internet

• Students will learn how to setup Edublogs, a platform used to create and host blogs

• Students will gain the digital skill set to digitize, design and publish a blog

 

Session 3: Intro to Youtube Video Production

• Overview of the video production process and structuring a video

• Students will be brought through a storyboarding activity in order to plot the visuals of their content that they hope to turn into a Youtube video

• Foundational editing tools and techniques and an introduction to WeVideo, a web-based video editing software

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Session 4: Intro to Podcasting and Interviews​

• An introduction on how to make a strong podcast image

• Students will learn interviewing and oral communication techniques for niche audiences 

• Students will use a writing activity to develop a structure and questions for an interview podcast

 

Session 5: Supplementary Content Using Canva

• Students will further develop their graphic design skills in Canva

• An overview of the types of supplementary content that can be built and what you would use this content for
• Development of topic- and audience-accurate graphic design content